The goal of our brand is to help revive traditional relationships between plants and people, to reestablish community between plants and people. 
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The field of Ethnobotony studies these relationships.  What we call an Ethnobotanic is an application of one of these relationships. For our first product, General Salve No. 18, the Ethnobotanic we are promoting is: Calandula Flower.  
Calendula officinalis (Calendula) flower is a member of the Aster family, it has earned a reputation as traditional medicinal plant and is used to treat eczema, burns, wounds and many other ailments.  It's orange pigment is a reflection of its high levels of a verity of plant nutrients! 
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It is included in our General Salve No. 18 because when people use salves or lotions, in principal, it is because they wish their skin felt better. In this role, Calendula has been the used by our ancestors traditionally, and we wanted to revive this practice. 
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We source our Calendula from a small farm in Illinois. Usually we have breakfast with the couple who owns the farm before purchasing from them the flowers which they dry.